Whado - Heineken Experience Amsterdam

Q: Is photography allowed in a museum?

In all museums, photography for personal use is permitted, but it is prohibited to publish the photos and/or use them for commercial purposes. Make sure that you always have the flash on your camera turned off. The impact of bright light can affect some old paintings.

Q: What is the advantage of a museum card?

A Museum card is always valid for one year and gives you free access to 450 museums in the Netherlands. Previously this card was called the (Museumjaarkaart). The Museum Card Foundation issues this card. This is an unsubsidised institution that aims to promote visits to Dutch museums. Buy your own Museum card or give one as a gift for only € 64.90 or € 32.45 up to and including 18 years (2022).

Q: What is the advantage of the culture youth pass (CJP)?

The culture youth pass is available to all young people in the Netherlands up to the age of 30; the target group on which this map specifies are pupils and teachers in secondary education. With the Culture Card, schools can book cultural activities at institutions affiliated with CJP. Teachers can book activities such as a workshop or visit to a museum. Pupils can also go out individually, such as to the cinema or a concert.

Q: What is the most visited museum in the Netherlands?

The most recent figures date from 2019, before the Corona pandemic gripped the world. The four most visited museums of 2019 are all five in Amsterdam and the undisputed leader is the Rijksmuseum with 2.7 million visitors, also the highest number of visitors ever. The Van Gogh Museum follows in second place with 2.1 million visitors, the Anne Frank House also ranks with 1.6 million visitors, and the NEMO Museum is in fourth place with a respective 670,000 visitors in 2019.

Q: What kind of museums are there?

Official categories to logically rank museums do not exist, but a global classification certainly exists: Whado distinguishes five museum categories: - Art - History - Natural History - Ethnology - Business Science & Technic. Of course there are examples of museums that combine two or more of these categories.

Q: Which Dutch city has the most museums?

This is Amsterdam, not only the capital but also the museum city of the Netherlands. Amsterdam is home to more than 60 different museums. As a result, the city has the highest museum density in the world. There are galleries for every taste. Amsterdam is in eighth place in the world ranking.

Description

If you are in Amsterdam, a visit to the Heineken Experience should not be missing from your list. This is a unique opportunity to learn more about how Heineken beer is made and discover the history of the brand. You also get some free drinks during your visit, so it's definitely worth it!

Opening hours

The Heineken Experience is open daily from 10:30 am to 5:00 pm. Everyone from the age of 18 is welcome to visit the building. The Heineken Experience is closed on Mondays.

Tickets

Would you like to visit the Heineken Experience? Then you're in luck, because we have tickets for you! Click on one of the links in the prices menu on the right and buy your ticket(s). Don't forget to bring your ID as you will need it to check in. Be quick, because the tickets are only available in limited quantities.

Facilities

The Heineken Experience is a unique experience, where you can learn everything comes about the brewing of the famous Dutch beer brand. Various facilities are available, such as a cinema, shop and a museum. This makes the Heineken Experience a perfect outing for families, groups of friends or even company outings!

Accessibility and parking

The Heineken Experience is located in the heart of of Amsterdam and is easily accessible by public transport. There are also parking garages nearby, although they are a bit more expensive.

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Reviews

Sven Peeters on 24-09-2022

Leuk maar geen must, Je leert een hoop over de geschiedenis van Heineken, het brouwen en bottelen van het bier gebeurt hier niet (meer). Je wordt op een interactieve manier meegenomen door het brouwproces. Het zijn vrij drukke ruimtes met veel visuals, zoals lichten en geluid die het brouwprocess illustreren.

Frequently asked question about Museum

Is photography allowed in a museum?

In all museums, photography for personal use is permitted, but it is prohibited to publish the photos and/or use them for commercial purposes. Make sure that you always have the flash on your camera turned off. The impact of bright light can affect some old paintings.

What is the advantage of a museum card?

A Museum card is always valid for one year and gives you free access to 450 museums in the Netherlands. Previously this card was called the (Museumjaarkaart). The Museum Card Foundation issues this card. This is an unsubsidised institution that aims to promote visits to Dutch museums. Buy your own Museum card or give one as a gift for only € 64.90 or € 32.45 up to and including 18 years (2022).

What is the advantage of the culture youth pass (CJP)?

The culture youth pass is available to all young people in the Netherlands up to the age of 30; the target group on which this map specifies are pupils and teachers in secondary education. With the Culture Card, schools can book cultural activities at institutions affiliated with CJP. Teachers can book activities such as a workshop or visit to a museum. Pupils can also go out individually, such as to the cinema or a concert.

What is the most visited museum in the Netherlands?

The most recent figures date from 2019, before the Corona pandemic gripped the world. The four most visited museums of 2019 are all five in Amsterdam and the undisputed leader is the Rijksmuseum with 2.7 million visitors, also the highest number of visitors ever. The Van Gogh Museum follows in second place with 2.1 million visitors, the Anne Frank House also ranks with 1.6 million visitors, and the NEMO Museum is in fourth place with a respective 670,000 visitors in 2019.

What kind of museums are there?

Official categories to logically rank museums do not exist, but a global classification certainly exists: Whado distinguishes five museum categories:

- Art

- History

- Natural History

- Ethnology

- Business Science & Technic.

Of course there are examples of museums that combine two or more of these categories.

Which Dutch city has the most museums?

This is Amsterdam, not only the capital but also the museum city of the Netherlands. Amsterdam is home to more than 60 different museums. As a result, the city has the highest museum density in the world. There are galleries for every taste. Amsterdam is in eighth place in the world ranking.

Setting	Indoor
Average time	3uur

Monday	10:30 - 21:00
Tuesday	10:30 - 21:00
Wednesday	10:30 - 21:00
Thursday	10:30 - 21:00
Friday	10:30 - 21:00
Saturday	10:30 - 21:00
Sunday	10:30 - 21:00

Heineken Experience Amsterdam - Museum